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Press Release : Upscale Eyewear Boutique Brings Designer Collections to Dallas Goo Goo Eyes in University Park Reveals New Store Offerings

DALLAS, Texas — August 8, 2006 — Goo Goo Eyes founder Peter Granoff announced today the arrival of designer eyewear collections new to Dallas, available now at his flagship store on Lovers Lane.

"It is our pleasure to bring these exclusive collections to Dallas," notes Granoff. "Though predominately available only in fashion capitals like Paris, Milan, L.A., and New York City, we can now invite local shoppers to come by the store to experience the luxurious designs and true craftsmanship of this eyewear."

New Collections

Vanni Occhiali
Vanni eyewear is the essence of modern Italian style. Playful, sexy and youthful, the collection is a celebration of colors and shapes. The eyewear collection's temple designs boast vibrant color palettes, whimsical stripes and sexy swirls, all consistent with the attention this line pays to signature details. These innovative lens shapes are flattering for any face.

Available only at Goo Goo Eyes in Dallas.

Ottica Veneta
In the small town of Segusino, nestled into the Veneto mountains near Venice, a consortium of families craft Ottica Veneta, the finest quality Italian eyewear. The collection is noted for its class and impeccable style.

Italian silks laminated under colorful plastics are among the luxurious materials used in Ottica Veneta's frames. Expert craftsmen focus on the smallest of details creating a collection filled with striking colors and shapes.

The Sospiri collection is designed to reflect the beauty of Venice. The styles are inspired by the colorful masks of Carnevale. The collection also represents the most impressive application of Austrian crystals available.

Schnuchel-Germany
Vintage horn rim devotees, like Philip Johnson and I.M Pei, are men who certainly knew something about design. This preppie favorite retains its appeal today for gentlemen and ladies who appreciate traditional styling.

Schnichel is a small designer and manufacturer of fine, plastic style frames. Each is handmade in shades from classic black and tortoise to unique mottled gold and rich, brown variations.

Available only at Goo Goo Eyes in Dallas.

Wolfgang Katzer
The distinctive shapes and timeless styles of Wolfgang Katzer frames remain an essential part of a well completed wardrobe. Using Germany's finest materials, like natural horn, each eyeglass is exceptional.

Inspired by modern architectural design, the collection includes rimless frames and vintage horn rim models.

Available only at Goo Goo Eyes in Dallas.

John Varvatos Eyewear
The newly launched John Varvatos eyewear collection boasts filigree details, coining and guitar motifs, all defining the inventive, stylish nature of this fashion-forward men's collection. Frame materials include laminated plastics in amber, black, cream, horn and tortoise. Metals feature brushed antique and shiny finishes. Each captures a distinguished look for men.

Mykita
Launched in 2004 by Philipp Hoffman and Harold Gottsching, Mykita's young Berlin based design team is one of the most innovative in the world. Hoffman's trademark style draws heavily on natural sources of inspiration, while Gottsching takes his contouring cues from the latest industrial designs in the automotive and aeronautical industries. Mykita glasses are made with the best-quality stainless steel, just 0.5mm thick, ensuring an ultra light feel. In addition, these glasses are given a state of the art vacuum heat coating that guarantees a non oxidizing and highly wear resistant surface.

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About Goo Goo Eyes

Goo Goo Eyes is Dallas’ go-to source for sublimely chic sunglasses and luxury prescription eyewear. Founded in 2005 in Dallas’ University Park neighborhood, the luxury eyewear retailer’s merchandise constantly evolves with modern fashion trends. Goo Goo Eyes is dedicated to offering its customers a quality product and uncompromised customer service.

Contact

Media Contact:
Peter Granoff

214.631.6082 ext. 223

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