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Goo Goo Eyes


Press Release : Premiere Persol Eyewear Collection at Dallas Boutique Goo Goo Eyes features Persol

DALLAS, Texas — January 1, 2010 — Goo Goo Eyes, an exclusive Dallas-based eyewear boutique, is pleased to feature the eyewear collection by Persol at Goo Goo Eyes' flagship store on Lovers Lane.

Cosmopolitan and cultured. Sophisticated and understated. The flash of the silver Supreme Arrow on Persol sunglasses is instantly recognizable. The trademark of a classic handmade Italian status symbol.

Persol's name is derived from the Italian phrase "per il sole," which means "for the sun." Giuseppe Ratti originally created the unique Persol lenses in 1917 and catered to Italian pilots and sports car drivers. Today, Persol's are the sunglasses of choice for film stylists and movie stars worldwide.

Persol's cinema heritage is legendary. Both Daniel Craig and Pierce Brosnan wore Persol models in their James Bond films. Mr. Brosnon donned a Persol sunglass in the movie version of Mamma Mia! Bill Murry wore Persol in Lost in Translation and Broken Flowers. The entire cast of Ocean's Eleven is rumored to have kept their beloved Persol's worn in the movie. George Clooney, Brad Pitt, Matt Damon and Julia Roberts were often photographed while wearing the Persol's.

A Persol boutique opened on Rodeo Drive in the early 1960's and continues to cater to the Hollywood elite.

The current Persol collection features their famous retro designs along with sleek contemporary elements. There is even a very European folding style.


About Goo Goo Eyes

Goo Goo Eyes is Dallas’ go-to source for sublimely chic sunglasses and luxury prescription eyewear. Founded in 2005 in Dallas’ University Park neighborhood, the luxury eyewear retailer’s merchandise constantly evolves with modern fashion trends. Goo Goo Eyes is dedicated to offering its customers a quality product and uncompromised customer service.


Media Contact:
Peter Granoff

214.631.6082 ext. 223

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