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Goo Goo Eyes


Press Release : Premiere Tory Burch Eyewear Collection Unveiled at Dallas Boutique Goo Goo Eyes introduces Tory Burch

Tory Burch Eyewear

DALLAS, Texas — March 1, 2010 — Goo Goo Eyes, an exclusive Dallas-based eyewear boutique, is pleased to debut the brand-new eyewear collection by Tory Burch at Goo Goo Eyes' flagship store on Lovers Lane in March 2010.

Tory Burch. Today's incredible "it" brand. And it all started with a vintage tunic top that Tory found at a flea market in Paris. She loved the timeless appeal and nostalgic connection it made with her chic 1960's mother. With stylish and fashionable parents, Tory grew up with a love and appreciation of clothing and accessories.

Tory Burch's first collection of eclectic, yet sophisticated clothing and accessories hit the market in 2004. Quickly tapped by Oprah, Tory's first tunic and ballet flats became everyone's favorite all over the country. Her clothing and accessories are available at 23 Tory Burch boutiques, as well as such upscale department stores Neiman's and Nordstrom.

And, with much excitement and anticipation, Tory Burch launches her very first sunglass and eyewear collection. Fans will appreciate the attention to detail in temple enhancements such as the familiar circle T logo. The Tory T is also used as a hinge on several styles. There's even a leather temple on one of the more popular styles.

Sunglass shapes include those fabulous oversize squares reminiscent of the 1960's and 70's. Soft flattering aviator shapes round out the collection. The eyeglasses are feminine and a few styles feature Tory's familiar buckle detail. And just wait until you see the case! We won't spill that secret now, you'll need to come by and see it for yourself.

Tory does it again. That's why we love her.


About Goo Goo Eyes

Goo Goo Eyes is Dallas’ go-to source for sublimely chic sunglasses and luxury prescription eyewear. Founded in 2005 in Dallas’ University Park neighborhood, the luxury eyewear retailer’s merchandise constantly evolves with modern fashion trends. Goo Goo Eyes is dedicated to offering its customers a quality product and uncompromised customer service.


Media Contact:
Peter Granoff

214.631.6082 ext. 223

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