theo
theo Eyewear at Goo Goo Eyes
Goo Goo Eyes in Dallas, TX is thrilled to offer the unique line of theo eyewear.
theo is a Belgian brand with a creative, idiosyncratic style and a catchy slogan - “theo loves you!” - which came from a memo on an order form! Created in 1989, opticians Wim Somers and Patrick Hoet saw a need for a new concept in glasses, with designs that would be pleasurable to wear - and turn heads!
Today the brand is run by Somers’ three sons from their artistic HQ in central Antwerp. They work with some of the finest designers from Belgium and Europe who continue the tradition of innovation and clever, avant-garde design, producing impressive collections that “amaze and amuse.”
About the theo Eyewear Collection
Everything’s unique when it comes to theo! And everything’s designed with the individual in mind! Playful shapes, unexpected twists, exotic color palettes, and an exclusive mix of beautiful materials bring edge and excitement to every single frame.
Colorful, surprising, and artistic style, all eyewear designed by theo is made in Belgium and the Jura in France in small factories and workshops with expertise and artisan flair.
The brand works with the Belgian designers James Van Vossel and Serge Bracké, fashion designer Tim Van Steenbergen and French industrial designer Matali Crasset.
What To Look For
A completely different frame style - whether a thick rim or a wire, a double rim or combo combines with a beautiful palette of bright shades and fluos - signature colors that have brought the brand much success and acclaim. With theo, standing out from the crowd means just that: a chance to wear intriguing shapes, fluo colors, or unexpected combinations with originality and style that’s BOLD!