Dallas Observer   Winner: Best Eyewear in Best of Dallas 2020: Learn More  

At Goo Goo Eyes, living in the past never looked so good. This year’s trends combined vintage inspiration with modern elements.

Latest Eyewear Trends

Cat-Eyes For Women example

Cat-Eyes For Women

Chic, glam, sexy, strong-willed or cool…whichever way you play it this gorgeous shape will always flatter and empower…

Read More

Square Shapes example

Square Shapes

Statement squares with slightly oversized proportions – this retro trend is strong and bold and as versatile as you want it to be…pull it off with a confident stride, head held high…

Read More

Translucent Colors example

Translucent Colors

Move with the times! Dip into a beautiful, soft contemporary color palette for an instant update. The translucent tones are easy-to-wear and flattering for all skin tones…

Read More

Round and Round example

Round and Round

Intellectual overtones or a 1960s artsy vibe? Shape up with a round-rimmed vintage-inspired design, simple, sophisticated and loaded with character and style…

Read More

Contemporary + Creative example

Contemporary + Creative

Avant-garde, adventurous, or beyond your wildest dreams? New favorites in our contemporary collections celebrate freedom, fun and individual style…

Read More

Lens Tech

Transitions Photochromic Lenses

Transitions photochromic lenses are the Swiss Army knife of optical lenses. They have multiple uses and eye protections for different environments and conditions. With a wide variety of styles and colors, you can pick one that's perfect for you!

Read More

Mirrored Lenses

Want to be fashionable, but also anonymous? Mirrored lenses offer both with their mirror-like surface in a variety of fashion-forward colors and styles. You’re sure to find an option that suits your taste and matches your wardrobe.

Read More

Anti-Reflective Coatings (AR Coatings)

AR Coatings offer many benefits that keep your eyes healthy, protected, and glare-free. Lenses with AR coatings are also easier to clean and maintain, and convenient to wear. It’s an essential option for anyone who dons their favorite eyewear all day long.

Read More

Anti-Fog Coatings

If your facemask is up, you must have anti-fog lenses to help you operate safely and securely throughout your day. Anti-fog lenses make it possible to see without obstruction to your vision, especially with critical tasks like driving and operating heavy machinery.

Read More

Blue Light Filtering

More and more people are using digital devices these days. With the increased use of smartphones, tablets, and computer screens, blue light filters are essential for getting better sleep and keeping your eyes safe from long term harm.

Read More

Polarized Lenses

If you’re the outdoorsy type, you can’t go wrong with polarized lenses. They offer superior protection from glare and UV radiation, and come in a variety of colors to suit any activity or style.

Read More

Freeform Lenses

If you want the latest that technology has to offer, freeform lenses are right for you! With next-generation custom design and manufacturing, freeform lenses provide a quality of vision unmatched by conventional lenses.

Read More

Computer Lenses

If you’re a power user of computers and digital devices, computer eyeglasses are perfect for you! Computer lenses are specifically designed to prevent eye strain, fatigue, and glare, so you can protect your eyes while maximizing your productivity. There are many brands and styles to choose from to fit all your digital work needs.

Read More

Shamir Insight, Inc.

This Israeli based corporation is known for high-quality premium progressive lenses, bifocal and single vision lenses, and its designs, developments, and manufacturing processes within the optical industry. Shamir Insight has many lens products to choose from and is widely regarded as a global leader in the industry.


Varilux is a brand name synonymous with premium progressive lenses. It is owned by the LuxotticaEssilor company, a producer of high-quality frames and lenses. The Varilux brand offers many products and is a market leader in the optical industry.


  • 214.265.5955 : Phone
  • 214.265.5945 : Fax
  • Address:
    4410 Lovers Ln
    Dallas, Texas 75225

The Team:

  • Paul Steiner - Sales/Management
  • Celina Klare - Manager/ABOC
  • Romina Taheri - Sales Associate
  • Ruth Long - Coordinator
  • Peter Granoff - President
  • KERA
  • Modern Luxury Dallas
  • D Magazine
  • NPR
  • The Dallas Morning News
  • KRLD

©2005-2021 Goo Goo Eyes | All Rights Reserved | Sitemap | Warranty | Accessibility Policy | All content property of Goo Goo Eyes and their respective owners.

Skip to content

Back to top