Goo Goo Eyes is Dallas’ go-to source for sublimely chic sunglasses and luxury prescription eyewear.

Our merchandise is constantly evolving in an effort to keep up-to-the-millisecond with fashion trends.

We showcase genuinely unique and original eyewear designs, using cutting-edge lens technology in an atmosphere of uncompromised comfort and refreshingly attentive personal service.

Story | Store Experience | Technology

Story

We opened in the upscale neighborhood of University Park, Dallas in 2005. The store is very inviting and offers a luxury seating area and a coffee/refreshment bar, similar to luxury automobile dealerships, for a relaxing customer experience.

Store Experience

Goo Goo Eyes customers are looking for a world-class low-stress, consumer centric shopping experience. So, we’ve tailored every aspect of the experience to deliver that. We go as far as eliminating the visual noise of point-of-purchase ad clutter to create an environment that is reservedly upscale, calm and welcoming.

Technology

We employ state-of-the-art digital imagers that use digital measurement technology to provide the most precise prescription eyewear fit possible. We calibrate pupillary distance, segment height and progressive lens corridor to 99 percent accuracy. Customers experience a better fit and a less awkward adjustment period to new glasses